Wherever you go, you come across trademarks everywhere. After all, trademarks can be the names of shops, restaurants, hotels, educational institutions, companies, etc. A trademark is only such a designation that is registered with an authorized body. What is the danger for the owner of a particular designation? The thing is that it may happen that if he has not registered his designation with the authorized body, then this action can be performed by another person. And as a result, there will be a real threat to the business of the owner of the designation, which has not been registered as a trademark in the authorized body. And the most offensive thing for such a businessman is that he has no one to blame but himself. According to the current legislation, a designation can be registered as a trademark in the name of the applicant who was the first to file this designation for registration with the authorized body. And therefore, in life there are situations when an entrepreneur who has invested a lot of work in the development of his business is deprived of his designation as a trademark. Often, a certain business is associated with its designation by the consumer. Naturally, such a designation of a business is extremely necessary for its owner to register as a trademark. If someone else registers it for himself, then such a businessman will have many problems in accordance with applicable law. possible more successful is the creation and use of a catchy trademark. Thanks to a competent approach to solving the problem of a trademark, a businessman gets the opportunity to stand out from other goods and services. And gradually, in the perception of the consumer, this trademark will be evidence of confirmation of the quality of a product or service. Thus, the trademark implements the function of advertising, which is an extremely important matter for both the businessman and the consumer. A designation that is not registered as a trademark is easily seized by competitors. It should also be taken into account that the designation registered as a trademark is included in the intangible asset of the company. This fact leads to an increase in the cost of the company's capital. Therefore, a trademark, as the most important type of intellectual property, can be the subject of a pledge. The owner of a trademark has exclusive rights and may, at his own discretion, dispose of it in any way that does not contradict the current legislation. It is also not superfluous to recall that the possession of a trademark leads to an increase in the company's image, its reputation as a trusted and reliable company. Thus, we see that, on the one hand, registration of a designation as a trademark requires certain financial, material costs. But on the other hand, owning a trademark provides considerable benefits that more than justify the costs: positive memorability and recognition, success in advertising and marketing, business security, etc.
(intellsob.kz)