Trademark in a market economy

As you know, the driving force of a market economy is competition, that is, the struggle between competitors for the maximum possible profit. And it must be said directly that a trademark in competition is extremely important when it comes to the same goods or services. That is why it is necessary to pay close attention to the protection and protection of a trademark as an intellectual property object.

Of course, in the Republic of Kazakhstan, the state provides the necessary support to entrepreneurs in protecting a trademark. We are talking about the implementation of legislative, informational,

Financial and other functions on the part of the state. (kazpatent.kz).

But it is obvious and beyond doubt that the entrepreneur himself (intellsob.kz) should deal comprehensively and carefully with the issues of protection and protection of his trademark.

Thus, without taking into account competition, it is impossible to succeed in a market economy. Therefore, the start of any business must necessarily take into account the level of competition for certain goods and services. For this, serious companies spend significant funds on marketing research, advertising, etc. Based on the results obtained, business plans are developed. And here it is obvious that already at the initial stage of business formation, the closest attention should be paid to the development, protection and protection of a trademark. That is, we are talking about the fact that a new product or a new service should enter the market with its own trademark. A well-designed trademark should contribute as much as possible to the consolidation of a new product or new service on the market. Therefore, a trademark is an integral part of all goods and services. Therefore, in order to develop a successful trademark, it is recommended to involve marketers, designers and other specialists in this process. Savings on developing a trademark can be costly for an entrepreneur. Unfortunately, no one has yet managed to avoid the influence of the so-called human factor. There are such cases in life when close relatives, friends, partners seek to take away a successful business from each other. Of course, many people can give such examples. So, one of the most common ways of such weaning is the struggle for a trademark. Under current law, the owner of the trademark is also the owner of the business. Unfortunately, there are such cases when one of the partners secretly registers a trademark for a joint business with all the ensuing consequences.

A wave of pre-trial and litigation proceedings on the topic “who owns the trademark?” only grows from year to year. But the civilized registration of a trademark allows people to remain friends, relatives and partners. That is, we are talking about getting rid of conflict and uncomfortable relationships. (intellsob.kz)