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The trademark plays an increasingly important role in today's market economy.

According to the Law of the Republic of Kazakhstan “On Trademarks, Service Marks and Appellations of Origin of Goods” dated July 26, 1999 No. 456, a trademark, service mark is a designation registered or protected without registration by virtue of international treaties in which the Republic of Kazakhstan participates, serving to distinguish goods (services) of some legal or natural persons from similar goods (services) of other legal or natural persons.

According to Article 5 of the Law of the Republic of Kazakhstan dated July 26, 1999 No. 456-I “On Trademarks, Service Marks and Appellations of Origin of Goods”, figurative, verbal, alphabetic, digital, three-dimensional and other designations or their combinations, allowing to distinguish goods and services of one persons from homogeneous goods or services of other persons.

Anyone who first encounters the concept of “industrial property” will probably think that it means the property of industrial enterprises.

A well-known trademark is a trademark that is known to a large number of consumers.

A trademark is the most important type of intellectual property. We all live in a world full of trademarks.

The 6th and 7th articles of the Law of the Republic of Kazakhstan dated July 26, 1999 No. 456-I “On Trademarks, Service Marks and Appellations of Origin” indicate the reasons why certain designations cannot be registered as trademarks .(online.zakon.kz)

The international registration of trademarks is carried out under the Madrid System, which in turn operates in accordance with the Madrid Agreement Concerning the International Registration of Marks and the Protocol to the Madrid Agreement

These concepts are often found in the media, television and the Internet. Everyone seems to understand what they are.